How to Disseminate Research - The Do's and the Don'ts

Description

In this presentation, Elizabeth Ashby shares valuable insights on the Do's and Don'ts of publishing research, particularly in the field of orthopedics. She emphasizes the importance of publishing research effectively, starting with selecting the appropriate journal, such as the British Journal of Sports Medicine (BJJ), and considering options like open access publishing.



Ashby discusses strategies for promoting research, stressing the significance of presenting findings at conferences and engaging with the audience via social media. She highlights various platforms like LinkedIn, Twitter (now X), TikTok, and YouTube, noting that each serves different audience demographics and content styles. Creative use of infographics, videos, and other visual aids is encouraged to increase engagement and retention.



On the flip side, she warns against the pitfalls of "salami slicing" research (publishing the same research in multiple papers) and emphasizes the need for clarity and accuracy in messaging on social media. The importance of thoughtful communication is underscored, particularly in avoiding sensationalism and overselling research results.



In summary, Ashby advocates for publishing in reputable journals, promoting research effectively through personal interactions and a strategic use of social media, all while maintaining integrity and clarity in scientific communication.

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